For this project, I developed a comprehensive branding concept for a guinea pig subscription box to provide pet owners with high-quality food, toys, and accessories. The goal was to create a brand identity that captures guinea pig care's fun and nurturing aspects while ensuring it stands out in the competitive pet care market.

A key challenge was balancing a playful, engaging aesthetic with a professional and trustworthy image suitable for a subscription-based service. To solve this, I designed a logo, packaging, and promotional materials that blend whimsy with reliability, appealing to pet owners while maintaining brand credibility.

This project demonstrated my ability to develop a cohesive and memorable brand experience, aligning visual identity with audience expectations. By combining thoughtful design with strategic branding, I created an engaging and recognizable presence that connects with pet owners and enhances their experience.